Research Article

The future of hospitality jobs

Published in: Research in Hospitality Management
Volume 10, issue 1, 2020 , pages: 55–61
DOI: 10.1080/22243534.2020.1790210
Author(s): Georges El Hajal, The Netherlands, Bill Rowson, The Netherlands


This article reviews the literature on artificial intelligence (AI)-driven technology and looks at its effects on the future of hospitality jobs, and the skills needed for the future. The purpose of this article is to understand and describe how developments in AI-driven robotics and automation will shape the future of hospitality jobs, the skills in demand, and their impact on the design of education and training. Various input parameters are significant in understanding the future of hospitality jobs. For an optimised understanding, literature has been critically reviewed and investigated from different angles, namely academics, technological advancements, developments in the industry, and governments and policymakers. The literature reveals that AI-driven technology is developing at a very high speed and shows its extensive application in tourism and hospitality management and other related industries. Many of today’s jobs will be lost to AI, automation and robotics, and new jobs with new skill-set requirements will emerge. Education establishments will have to adopt a new futureproof educational system or risk becoming obsolete. This review article will be beneficial for industry and education. The article reveals the detailed literature review on jobs that are at high risk of disappearing and offers an insight into what future jobs might be and what skills and competences will be required.

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