Articles by Keyword: Branding

Search results for Branding

We found 12 results for you
  1. Place Images and Nation Branding in the African Context: Challenges, Opportunities, and Questions for Policy and Research

    Place Images and Nation Branding in the African Context: Challenges, Opportunities, and Questions for Policy and Research

    Item type: Journal Article • Journal: Africa Journal of Management
    This paper examines nation branding in Africa, based on a comprehensive and integrative review of past research. This considers, among others, current place images on the continent in the context of traditional views, which see it as a poor and...
  2. A visual analysis of a cultural tourism destination

    Item type: Journal Article • Journal:
    This research investigates how a relatively unknown town that is elected as cultural capital of Europe can use visual materials to attract visitors from totally different areas in the world, particularly China. The study uses visual cues for two purposes:...
  3. The place branding of Qatar

    Item type: Journal Article • Journal:
    Destination branding has become popular. Countries brand themselves to draw visitors and competent expatriates and to create economic diversification. The brand emphasises the uniqueness of the place; it frames the culture and sells its way of life. In the perspective...
  4. Employer branding: A new approach for the hospitality industry

    Item type: Journal Article • Journal:
    The Western hospitality industry experiences a shortage of skilled professionals due to a poor image and competition from other sectors. Employer branding, which is used as a human resources strategy to differentiate brands, has the potential to deal with some...
  5. A Review of “Place Images and Nation Branding in the African Context: Challenges, Opportunities, and Questions for Policy and Research”, (Nicolas Papadopoulos and Leila Hamzaoui-Essoussi)

    A Review of “Place Images and Nation Branding in the African Context: Challenges, Opportunities, and Questions for Policy and Research”, (Nicolas Papadopoulos and Leila Hamzaoui-Essoussi)

    Item type: Journal Article • Journal: Africa Journal of Management
    This review of Nicolas Papadopoulos and Leila Hamzaoui-Essoussi's paper “Place Images and Nation Branding in the African Context: Challenges, Opportunities, and Questions for Policy and Research” touches upon the authors’ objectives and the extent to which they have been carried...
  6. Beef traders’ and consumers’ perceptions on the development of a natural pasture-fed beef brand by smallholder cattle producers in South Africa

    Beef traders’ and consumers’ perceptions on the development of a natural pasture-fed beef brand by smallholder cattle producers in South Africa

    Item type: Journal Article • Journal: African Journal of Range & Forage Science
    Beef traders’ and consumers’ perceptions on the development of a natural pasture-fed beef (NPB) brand by smallholder cattle producers were investigated. In total, 18 meat traders (five abattoirs and 13 beef retailers) and 155 beef consumers were interviewed using structured...
  7. Determinants and opportunities for commercial marketing of beef cattle raised on communally owned natural pastures in South Africa

    Determinants and opportunities for commercial marketing of beef cattle raised on communally owned natural pastures in South Africa

    Item type: Journal Article • Journal: African Journal of Range & Forage Science
    The objective of this study was to examine the factors influencing smallholder producers’ potential to sell cattle and identify marketing opportunities for sustainable beef production in South Africa. A total of 95 structured questionnaires was administered to the Ncorha and...
  8. The place branding of Qatar

    The place branding of Qatar

    Item type: Journal Article • Journal: Research in Hospitality Management
    Destination branding has become popular. Countries brand themselves to draw visitors and competent expatriates and to create economic diversification. The brand emphasises the uniqueness of the place; it frames the culture and sells its way of life. In the perspective...
  9. Employer branding: A new approach for the hospitality industry

    Employer branding: A new approach for the hospitality industry

    Item type: Journal Article • Journal: Research in Hospitality Management
    The Western hospitality industry experiences a shortage of skilled professionals due to a poor image and competition from other sectors. Employer branding, which is used as a human resources strategy to differentiate brands, has the potential to deal with some...
  10. A visual analysis of a cultural tourism destination

    A visual analysis of a cultural tourism destination

    Item type: Journal Article • Journal: Research in Hospitality Management
    This research investigates how a relatively unknown town that is elected as cultural capital of Europe can use visual materials to attract visitors from totally different areas in the world, particularly China. The study uses visual cues for two purposes:...