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Place Images and Nation Branding in the African Context: Challenges, Opportunities, and Questions for Policy and Research
Item type: Journal Article • Journal: Africa Journal of Management • Authors: Nicolas Papadopoulos --- Sprott School of Business, Canada Leila Hamzaoui-Essoussi --- Telfer School of Management, CanadaThis paper examines nation branding in Africa, based on a comprehensive and integrative review of past research. This considers, among others, current place images on the continent in the context of traditional views, which see it as a poor and... -
A visual analysis of a cultural tourism destination
Item type: Journal Article • Journal: • Authors: Klaes Eringa and Shenghan Zhou --- Stenden Hotel Management School, Stenden University of Applied Sciences, Leeuwarden, The NetherlandsThis research investigates how a relatively unknown town that is elected as cultural capital of Europe can use visual materials to attract visitors from totally different areas in the world, particularly China. The study uses visual cues for two purposes:... -
The place branding of Qatar
Item type: Journal Article • Journal: • Authors: Maaike de Jong --- European Tourism Futures Institute, Stenden University, the NetherlandsDestination branding has become popular. Countries brand themselves to draw visitors and competent expatriates and to create economic diversification. The brand emphasises the uniqueness of the place; it frames the culture and sells its way of life. In the perspective... -
Employer branding: A new approach for the hospitality industry
Item type: Journal Article • Journal: • Authors: Sjoerd A Gehrels --- Stenden University of Applied Sciences, Leeuwarden, the NetherlandsThe Western hospitality industry experiences a shortage of skilled professionals due to a poor image and competition from other sectors. Employer branding, which is used as a human resources strategy to differentiate brands, has the potential to deal with some... -
A Review of “Place Images and Nation Branding in the African Context: Challenges, Opportunities, and Questions for Policy and Research”, (Nicolas Papadopoulos and Leila Hamzaoui-Essoussi)
Item type: Journal Article • Journal: Africa Journal of Management • Authors: Eugene D. Jaffe --- Ruppin Academic Center, IsraelThis review of Nicolas Papadopoulos and Leila Hamzaoui-Essoussi's paper “Place Images and Nation Branding in the African Context: Challenges, Opportunities, and Questions for Policy and Research” touches upon the authors’ objectives and the extent to which they have been carried... -
Beef traders’ and consumers’ perceptions on the development of a natural pasture-fed beef brand by smallholder cattle producers in South Africa
Item type: Journal Article • Journal: African Journal of Range & Forage Science • Authors: Tawanda Marandure --- Department of Animal Science, South Africa Cletos Mapiye --- Department of Animal Science, South Africa Godswill Makombe --- University of Limpopo, Turfloop Graduate School of Leadership, South Africa Baldwin Nengovhela --- Agricultural Research Council – Animal Production Institute, South Africa Phillip Strydom --- Agricultural Research Council – Animal Production Institute, South Africa Voster Muchenje --- Department of Livestock and Pasture Science, South Africa Kennedy Dzama --- Department of Animal Science, South AfricaBeef traders’ and consumers’ perceptions on the development of a natural pasture-fed beef (NPB) brand by smallholder cattle producers were investigated. In total, 18 meat traders (five abattoirs and 13 beef retailers) and 155 beef consumers were interviewed using structured... -
Determinants and opportunities for commercial marketing of beef cattle raised on communally owned natural pastures in South Africa
Item type: Journal Article • Journal: African Journal of Range & Forage Science • Authors: Tawanda Marandure --- Department of Animal Science, South Africa Cletos Mapiye --- Department of Animal Science, South Africa Godswill Makombe --- University of Limpopo, Turfloop Graduate School of Leadership, South Africa Baldwin Nengovhela --- Agricultural Research Council – Animal Production Institute, South Africa Phillip Strydom --- Agricultural Research Council – Animal Production Institute, South Africa Voster Muchenje --- Department of Livestock and Pasture Science, South Africa Kennedy Dzama --- Department of Animal Science, South AfricaThe objective of this study was to examine the factors influencing smallholder producers’ potential to sell cattle and identify marketing opportunities for sustainable beef production in South Africa. A total of 95 structured questionnaires was administered to the Ncorha and... -
The place branding of Qatar
Item type: Journal Article • Journal: Research in Hospitality Management • Authors: Maaike de Jong --- European Tourism Futures Institute, Stenden University, the NetherlandsDestination branding has become popular. Countries brand themselves to draw visitors and competent expatriates and to create economic diversification. The brand emphasises the uniqueness of the place; it frames the culture and sells its way of life. In the perspective... -
Employer branding: A new approach for the hospitality industry
Item type: Journal Article • Journal: Research in Hospitality Management • Authors: Sjoerd A Gehrels --- Stenden University of Applied Sciences, the Netherlands Joachim de Looij --- Hotel Mercure Arthur Frommer, The NetherlandsThe Western hospitality industry experiences a shortage of skilled professionals due to a poor image and competition from other sectors. Employer branding, which is used as a human resources strategy to differentiate brands, has the potential to deal with some... -
A visual analysis of a cultural tourism destination
Item type: Journal Article • Journal: Research in Hospitality Management • Authors: Klaes Eringa --- Stenden Hotel Management School, Stenden University of Applied Sciences, The Netherlands Shenghan Zhou --- Stenden Hotel Management School, Stenden University of Applied Sciences, The NetherlandsThis research investigates how a relatively unknown town that is elected as cultural capital of Europe can use visual materials to attract visitors from totally different areas in the world, particularly China. The study uses visual cues for two purposes:... -
Comparing hotels’ employer brand effectiveness through social media and websites
Item type: Journal Article • Journal: Research in Hospitality Management • Authors: Sjoerd Gehrels --- Stenden Hotel Management School, The Netherlands Natascha Wienen --- Stenden Hotel Management School, The Netherlands Julio Mendes --- Faculty of Economics, PortugalThis research explores hotel companies’ employer branding (EB) through the internet. Many countries in the world will face a gap between the demand for talent in the hospitality and tourism industry and the available talent pool. Previous research found that,... -
A Multidimensional Approach to International Market Selection and Nation Branding in Sub-saharan Africa
Item type: Journal Article • Journal: Africa Journal of Management • Authors: Andreas Schühly --- Strategy Consultant, Germany Helene Tenzer --- Department of International Business, GermanyDespite the strong economic growth of many African countries, foreign investors often overlook their potential. Nation branding can raise the awareness of foreign investors to the particular strengths of these countries. To identify the specific image attributes of a nation... -
The influence of branding on the uptake of voluntary medical male circumcision: a case study of “Ndife Otsogola” in Lilongwe, Malawi
Item type: Journal Article • Journal: African Journal of AIDS Research • Authors: Patrick Makono --- , Malawi Peter Mhagama --- , Malawi Chimwemwe Tsitsi --- , MalawiBackground: “Ndife Otsogola” [We are forward thinkers] is the voluntary male medical circumcision (VMMC) campaign in Malawi that is part of the HIV and AIDS health promotion strategy. In 2012, the government of Malawi and its VMMC stakeholders developed communication... -
Recruiting for luxury: Case studies of luxury hotel brands and their co-operative activities for recruiting
Item type: Journal Article • Journal: Research in Hospitality Management • Authors: Hartwig Bohne --- , GermanyThis article shows success criteria for joint HR projects of hotel companies and universities for recruiting and retention management. Influenced by demographic developments and a changed preference system, employer branding and recruitment are gaining importance, so that joint structures represent... -
‘Just be Easy, Feel the Music’ – Branding in the Musical and Social Life of Kampala’s Hip-hop Scene
Item type: Journal Article • Journal: Eastern African Literary and Cultural Studies • Authors: Simran Singh --- , UKSituating branding as socio-cultural performative practice, this article provides critical insight into the hip-hop scene in Kampala, Uganda, with spatial contexts evoked through ethnographic accounts. Focusing on a recording studio in the city, branding mobilises, first, musical life through performative...