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Place Images and Nation Branding in the African Context: Challenges, Opportunities, and Questions for Policy and Research
Item type: Journal Article • Journal: Africa Journal of Management • Authors: Nicolas Papadopoulos --- Sprott School of Business, Canada Leila Hamzaoui-Essoussi --- Telfer School of Management, CanadaThis paper examines nation branding in Africa, based on a comprehensive and integrative review of past research. This considers, among others, current place images on the continent in the context of traditional views, which see it as a poor and... -
A visual analysis of a cultural tourism destination
Item type: Journal Article • Journal: • Authors: Klaes Eringa and Shenghan Zhou --- Stenden Hotel Management School, Stenden University of Applied Sciences, Leeuwarden, The NetherlandsThis research investigates how a relatively unknown town that is elected as cultural capital of Europe can use visual materials to attract visitors from totally different areas in the world, particularly China. The study uses visual cues for two purposes:... -
Can brand personality differentiate fast food restaurants?
Item type: Journal Article • Journal: • Authors: Alisha Ali --- Sheffield Hallam University, City Campus, London, United Kingdom Vishal Sharma --- PriceWaterHouse Coopers, London, United KingdomThis study examines brand personality as an approach to establish brand differentiation in the highly competitive fast food sector. A modified brand personality scale proposed by Musante et al. (2008) was used to develop a questionnaire which was distributed to... -
The place branding of Qatar
Item type: Journal Article • Journal: • Authors: Maaike de Jong --- European Tourism Futures Institute, Stenden University, the NetherlandsDestination branding has become popular. Countries brand themselves to draw visitors and competent expatriates and to create economic diversification. The brand emphasises the uniqueness of the place; it frames the culture and sells its way of life. In the perspective... -
Employer branding: A new approach for the hospitality industry
Item type: Journal Article • Journal: • Authors: Sjoerd A Gehrels --- Stenden University of Applied Sciences, Leeuwarden, the NetherlandsThe Western hospitality industry experiences a shortage of skilled professionals due to a poor image and competition from other sectors. Employer branding, which is used as a human resources strategy to differentiate brands, has the potential to deal with some... -
A Review of “Place Images and Nation Branding in the African Context: Challenges, Opportunities, and Questions for Policy and Research”, (Nicolas Papadopoulos and Leila Hamzaoui-Essoussi)
Item type: Journal Article • Journal: Africa Journal of Management • Authors: Eugene D. Jaffe --- Ruppin Academic Center, IsraelThis review of Nicolas Papadopoulos and Leila Hamzaoui-Essoussi's paper “Place Images and Nation Branding in the African Context: Challenges, Opportunities, and Questions for Policy and Research” touches upon the authors’ objectives and the extent to which they have been carried... -
Brand performance of Chinese domestic vs. international hotels: Perceptions of operators as well as domestic and foreign guests
Item type: Journal Article • Journal: • Authors: Cathy H.C. Hsu --- School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Kowloon, Hong KongThe significant differences in financial performance between internationally branded hotels and domestically branded hotels in China inspired this study. As part of the research, we surveyed hotel operators and guests on their perception of brand performance of the hotel they managed and... -
Beef traders’ and consumers’ perceptions on the development of a natural pasture-fed beef brand by smallholder cattle producers in South Africa
Item type: Journal Article • Journal: African Journal of Range & Forage Science • Authors: Tawanda Marandure --- Department of Animal Science, South Africa Cletos Mapiye --- Department of Animal Science, South Africa Godswill Makombe --- University of Limpopo, Turfloop Graduate School of Leadership, South Africa Baldwin Nengovhela --- Agricultural Research Council – Animal Production Institute, South Africa Phillip Strydom --- Agricultural Research Council – Animal Production Institute, South Africa Voster Muchenje --- Department of Livestock and Pasture Science, South Africa Kennedy Dzama --- Department of Animal Science, South AfricaBeef traders’ and consumers’ perceptions on the development of a natural pasture-fed beef (NPB) brand by smallholder cattle producers were investigated. In total, 18 meat traders (five abattoirs and 13 beef retailers) and 155 beef consumers were interviewed using structured... -
Determinants and opportunities for commercial marketing of beef cattle raised on communally owned natural pastures in South Africa
Item type: Journal Article • Journal: African Journal of Range & Forage Science • Authors: Tawanda Marandure --- Department of Animal Science, South Africa Cletos Mapiye --- Department of Animal Science, South Africa Godswill Makombe --- University of Limpopo, Turfloop Graduate School of Leadership, South Africa Baldwin Nengovhela --- Agricultural Research Council – Animal Production Institute, South Africa Phillip Strydom --- Agricultural Research Council – Animal Production Institute, South Africa Voster Muchenje --- Department of Livestock and Pasture Science, South Africa Kennedy Dzama --- Department of Animal Science, South AfricaThe objective of this study was to examine the factors influencing smallholder producers’ potential to sell cattle and identify marketing opportunities for sustainable beef production in South Africa. A total of 95 structured questionnaires was administered to the Ncorha and... -
The place branding of Qatar
Item type: Journal Article • Journal: Research in Hospitality Management • Authors: Maaike de Jong --- European Tourism Futures Institute, Stenden University, the NetherlandsDestination branding has become popular. Countries brand themselves to draw visitors and competent expatriates and to create economic diversification. The brand emphasises the uniqueness of the place; it frames the culture and sells its way of life. In the perspective... -
Employer branding: A new approach for the hospitality industry
Item type: Journal Article • Journal: Research in Hospitality Management • Authors: Sjoerd A Gehrels --- Stenden University of Applied Sciences, the Netherlands Joachim de Looij --- Hotel Mercure Arthur Frommer, The NetherlandsThe Western hospitality industry experiences a shortage of skilled professionals due to a poor image and competition from other sectors. Employer branding, which is used as a human resources strategy to differentiate brands, has the potential to deal with some... -
Can brand personality differentiate fast food restaurants?
Item type: Journal Article • Journal: Research in Hospitality Management • Authors: Alisha Ali --- Sheffield Hallam University, United Kingdom Vishal Sharma --- PriceWaterHouse Coopers, United KingdomThis study examines brand personality as an approach to establish brand differentiation in the highly competitive fast food sector. A modified brand personality scale proposed by Musante et al. (2008) was used to develop a questionnaire which was distributed to... -
A visual analysis of a cultural tourism destination
Item type: Journal Article • Journal: Research in Hospitality Management • Authors: Klaes Eringa --- Stenden Hotel Management School, Stenden University of Applied Sciences, The Netherlands Shenghan Zhou --- Stenden Hotel Management School, Stenden University of Applied Sciences, The NetherlandsThis research investigates how a relatively unknown town that is elected as cultural capital of Europe can use visual materials to attract visitors from totally different areas in the world, particularly China. The study uses visual cues for two purposes:... -
Brand performance of Chinese domestic vs. international hotels: Perceptions of operators as well as domestic and foreign guests
Item type: Journal Article • Journal: Research in Hospitality Management • Authors: Cathy H.C. Hsu --- School of Hotel and Tourism Management, The Hong Kong Polytechnic University,The significant differences in financial performance between internationally branded hotels and domestically branded hotels in China inspired this study. As part of the research, we surveyed hotel operators and guests on their perception of brand performance of the hotel they... -
Comparing hotels’ employer brand effectiveness through social media and websites
Item type: Journal Article • Journal: Research in Hospitality Management • Authors: Sjoerd Gehrels --- Stenden Hotel Management School, The Netherlands Natascha Wienen --- Stenden Hotel Management School, The Netherlands Julio Mendes --- Faculty of Economics, PortugalThis research explores hotel companies’ employer branding (EB) through the internet. Many countries in the world will face a gap between the demand for talent in the hospitality and tourism industry and the available talent pool. Previous research found that,... -
Real-world lessons from the hospitality expert
Item type: Journal Article • Journal: Research in Hospitality Management • Authors: Robert Bosma --- Mind Your Guest, and Mind Your Brand, The NetherlandsThis article by Robert Bosma gives an insight in the world of hospitality in the real world and his vision about what hospitality is, how it works successfully and why people find it so important to be treated in a... -
Luxury consumption in tourism: The case of Dubai
Item type: Journal Article • Journal: Research in Hospitality Management • Authors: Sanjay Nadkarni --- Emirates Academy of Hospitality Management, United Arab Emirates Andy Heyes --- Stenden Hotel Management School, The NetherlandsOver the past 30 years, Dubai has quickly developed into what can no doubt be described as one of the pinnacle tourist and business destinations of the world. Fuelled by the vision and generosity of H.H. Sheikh Mohammad bin Rashid... -
A Multidimensional Approach to International Market Selection and Nation Branding in Sub-saharan Africa
Item type: Journal Article • Journal: Africa Journal of Management • Authors: Andreas Schühly --- Strategy Consultant, Germany Helene Tenzer --- Department of International Business, GermanyDespite the strong economic growth of many African countries, foreign investors often overlook their potential. Nation branding can raise the awareness of foreign investors to the particular strengths of these countries. To identify the specific image attributes of a nation... -
Experiential branded app engagement and brand loyalty: An empirical study in the context of a festival
Item type: Journal Article • Journal: Journal of Psychology in Africa • Authors: Xi Li --- , China Xinwei Su --- , China YingChuan Wang --- , ChinaThis study investigated the mediating role of emotional responses and app engagement on the relationship between the perception of app features and brand loyalty. Participants were 417 Macao light festivalgoers (female = 53.2%; age range = 31–40 years old). Using... -
Brand loyalty and the Bangtan Sonyeondan (BTS) Korean dance: Global viewers’ perceptions
Item type: Journal Article • Journal: Journal of Psychology in Africa • Authors: Hae-won Lee --- , South Korea Joon-ho Kim --- , South KoreaThis study examined the influence of brand trust and loyalty to Korean Bangtan Sonyeondan (BTS), as perceived by global viewers who watched a BTS dance performance on TV and online. The sample consisted of 498 respondents (women = 44. 7%),... -
The influence of branding on the uptake of voluntary medical male circumcision: a case study of “Ndife Otsogola” in Lilongwe, Malawi
Item type: Journal Article • Journal: African Journal of AIDS Research • Authors: Patrick Makono --- , Malawi Peter Mhagama --- , Malawi Chimwemwe Tsitsi --- , MalawiBackground: “Ndife Otsogola” [We are forward thinkers] is the voluntary male medical circumcision (VMMC) campaign in Malawi that is part of the HIV and AIDS health promotion strategy. In 2012, the government of Malawi and its VMMC stakeholders developed communication... -
Recruiting for luxury: Case studies of luxury hotel brands and their co-operative activities for recruiting
Item type: Journal Article • Journal: Research in Hospitality Management • Authors: Hartwig Bohne --- , GermanyThis article shows success criteria for joint HR projects of hotel companies and universities for recruiting and retention management. Influenced by demographic developments and a changed preference system, employer branding and recruitment are gaining importance, so that joint structures represent... -
The service semiotics of luxury events: An exploration for future research and events management industry practice
Item type: Journal Article • Journal: Research in Hospitality Management • Authors: Charles Bladen --- , UKThis article discusses the implications of the role of semiotics in the design and delivery of luxury event-attendees’ experience. Within the contemporary industry and sector, the place of semiotics within the field of design will be established and its importance... -
‘Just be Easy, Feel the Music’ – Branding in the Musical and Social Life of Kampala’s Hip-hop Scene
Item type: Journal Article • Journal: Eastern African Literary and Cultural Studies • Authors: Simran Singh --- , UKSituating branding as socio-cultural performative practice, this article provides critical insight into the hip-hop scene in Kampala, Uganda, with spatial contexts evoked through ethnographic accounts. Focusing on a recording studio in the city, branding mobilises, first, musical life through performative... -
Exploring the impact of rebranding on stakeholders: a case study of Hotel Management School NHL Stenden
Item type: Journal Article • Journal: Research in Hospitality Management • Authors: Anna Spenkelink --- , Rodney Westerlaken --- , Javed Suleri --- ,The purpose of this study is to provide a better insight into the impact of rebranding on stakeholders; the case for this study is the rebranding of the Hotel Management School (HMS). This research has explored how the stakeholders have... -
Online incentives and customer voice: The mediating role of community identification
Item type: Journal Article • Journal: Journal of Psychology in Africa • Authors: Miaoling Liu --- , China Bingcheng Yang --- , ChinaWe investigated the mediating role of virtual community identification on the relationship between online incentives and customer voice. We surveyed 369 customers from Apple (n = 198) and Huawei (n = 171) virtual communities. Structural equation modelling results showed that... -
Critical review of a revision of Psammophis (Linnaeus 1758) (Serpentes, Reptilia) by Frank Brandstätter
Item type: Journal Article • Journal: African Journal of Herpetology • Authors: Barry Hughes --- ,Publication in book form of an earlier thesis (Brandstätter 1995, 1996) has placed in the public domain what purports to be a thorough revision of what is taxonomically one of the most difficult of snake genera—the primarily African but also... -
Investigating stimulating factors for customer booking intentions on brand websites
Item type: Journal Article • Journal: Research in Hospitality Management • Authors: Marit de Vries --- NHL Stenden University of Applied Sciences, The Netherlands Niels Klein Poelhuis --- NHL Stenden University of Applied Sciences, The NetherlandsCustomers have ample opportunities regarding channels to use to book a hotel room: offline and online. In the online world, the options are using the hotel’s website, referred to as the brand website, or third party internet sites like online... -
Brand personality and purchase intention: The dual-mediating effects of brand attachment and nostalgia proneness
Item type: Journal Article • Journal: Journal of Psychology in Africa • Authors: Fanyi Zhao --- Seoul School of Integrated Sciences and Technologies (aSSIST University), South Korea Fei Huang --- Seoul School of Integrated Sciences and Technologies (aSSIST University), South KoreaWe examined the roles of brand attachment and nostalgia proneness in the relationship between the brand personality and purchase intention. Participants were 352 Chinese consumers (during the collection of the questionnaires, age ranges were set, but specific age numbers were... -
Financial analysts’ information role on brand capital
Item type: Journal Article • Journal: Investment Analysts Journal • Authors: Yifei Chen --- Southwestern University of Finance and Economics, China Dan Palmon --- , USA Li Zhang --- , USASelf-created intangible assets are crucial in firm valuations but are difficult for investors to evaluate because they are not recognised in financial statements. This study examines whether sell-side financial analysts contribute to the market’s understanding of the value of brand...