Idioms in transition: isiZulu idiomatic expressions used in the taxi industry

Abstract

This study analyses the historical development of isiZulu idiomatic expressions, specifically their expression in the KwaZulu-Natal minibus taxi industry, tracing their evolution from primarily oral traditions to modern visual expressions visible on exteriors and interiors of taxis. Using a hermeneutic approach, data were collected using ethnographic participant observation and informal interviews at taxi ranks in Durban and Pietermaritzburg. Findings reveal a rich variety of idioms that express social comment on topics ranging from adversity to changing sociocultural values, religious views, behavioural stereotypes, and aspects of cultural heritage. These texts demonstrate how language evolves by incorporating old expressions into everyday life today. They demonstrate that taxi ranks are vibrant spaces where various languages are used uniquely, novelly sustaining culture. These texts also demonstrate how isiZulu expressions are deployed and recognized beyond their context. While these mobile expressions enhance language vitality, they also raise questions about idiom use and interpretation shifts. Further research should explore broader geographic patterns and include quantitative analysis.