Talking nightclubs! An onomastic perspective

Abstract

Naming is a purposeful act. Names communicate a plethora of denotative and connotative meanings. Name readers need to deconstruct the historical, semiotic and pragmatic import of names to get at their diverse semantic significance. This article predominantly examines the naming of nightclubs at Makoni shopping centre in Chitungwiza, Zimbabwe. This exploration seeks answers to these questions: •

Which names are given to nightclubs?

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Why are such nightclub names given?

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What effect do those names have on the patrons of the nightclubs?

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What is the linguistic benefit of these onomastic innovations?