Harnessing the Potential of Nigeria’s Creative Industries: Issues, Prospects and Policy Implications

Abstract

This article argues that Nigeria has rich creative industry sectors with great potential and global footprints. Through the kaleidoscope of film, music and creative writing, the article critically appraises Nigeria’s creative industries and contends that although the country is a visible player on the global landscape, it is yet to optimize the full potentiality of its creative industries sectors. The paper recommends that a clear mapping of the sector coupled with a coherent policy articulation and execution will enhance the viability of the creative industries. As the country seeks to diversify its economy away from dependency on oil revenues, the creative industries, based on their current economic value, provide a veritable incremental source of employment, revenue and growth.