Guest Editorial

Talking about behaviour change: Is guiding more effective than directing?

Published in: South African Family Practice
Volume 50 , issue 2 , 2008 , pages: 52–52

DOI: 10.1080/20786204.2008.10873696

Author(s): Stephen Rollnick Department of Primary Care & Public Health, UK

Abstract

Motivating others to change their behaviour is often not straightforward. People tend to react against well- intentioned efforts to persuade them to change. This common approach to the challenge of patient behaviour change is pragmatic, for sure, but probably not good enough.

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