Competitive Positioning and the Survival of Indigenous Firms in Nigeria: The Case Study of Glomobile, Nigeria

Abstract

In this paper, we provide an exploratory view of the competitive analysis of indigenous firms in Nigeria's dynamic and competitive telecommunications industry. Adopting a case study approach, we analysed the key factors behind the survival of new entrant indigenous firms in Nigeria, which reveals that quality innovative value added services, improved market penetration and a more focused retention strategy are panaceas for competitive positioning and the survival of indigenous firms in a dynamic competitive industry. This paper makes an important contribution to the literature on the entry and survival of an indigenous firm. We also present the competitive dynamics when the telecommunications industry transforms from a state monopoly to a competitive market in a developing country.