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Socio-economic implications of the KwaZulu-Natal sardine run for local indigenous communities
Item type: Journal Article • Journal: African Journal of Marine Science • Authors: J Myeza --- , South Africa RB Mason --- Department of Marketing, VM Peddemors --- School of Biological and Conservation Sciences, South AfricaThe economic and social effects of the annual sardine run on the indigenous community on the south coast of KwaZulu-Natal, South Africa, were assessed using data gathered from questionnaires and personal interviews with 329 members of the community. Their knowledge,... -
Content analysis of food advertising strategies and ethical implications on South African television
Item type: Journal Article • Journal: Journal of Psychology in Africa • Authors: Supa Pengpid --- Mahidol University, Thailand Karl Peltzer --- University of Limpopo, South AfricaThe study aimed to investigate strategies and ethical implications of food advertising in South African television. The sample included 343 food advertisements recorded over two weeks and 224 hours from two major South African TV channels. Results indicate 45 products... -
Do social media display correct conventional hotel ratings?
Item type: Journal Article • Journal: • Authors: Wouter Hensens --- Stenden University (South African campus), PO Box 2821, Port Alfred 6170, South Africa Miemie Struwig --- School of Management Sciences, Nelson Mandela Metropolitan University, Port Elizabeth 6001, South Africa Oren Dayan --- Department of Business Management, Nelson Mandela Metropolitan University, Port Elizabeth 6001, South AfricaThis study investigates conventional ratings as they are presented on TripAdvisor. Conventional ratings are ratings, commonly using stars as a symbol, allocated by government or private bodies that work with hotel inspectors. The data from guest ratings on TripAdvisor was... -
The Relationship between Competitive Strategy and Firm Performance in Micro and Small Businesses in Ghana: The Moderating Role of Managerial and Marketing Capabilities
Item type: Journal Article • Journal: Africa Journal of Management • Authors: Moses Acquaah --- Bryan School of Business and Economics, USA Ahmed Agyapong --- KNUST Business School, GhanaThis study investigates the role of managerial and marketing capabilities in moderating the relationship between competitive strategy and firm performance using data from 581 micro and small businesses (MSBs) in Ghana. Using a hierarchical multiple regression analysis the findings indicate... -
Analysis of Indigenous Chicken Marketing Participation Decisions: The Case of Producers from Makueni County, Kenya
Item type: Journal Article • Journal: East African Agricultural and Forestry Journal • Authors: M. O. D. Ayieko --- Department of Agribusiness Management and Trade, E. K. Bett --- Department of Agribusiness Management and Trade, L. W. Kabuage --- Department of Agricultural Resource Management,Indigenous chickens are important in Kenya for food security, income generation, employment and improved livelihoods. However, despite these benefits producers are constrained from participating in the high value markets. A purposive multi-stage sampling was used to sample 130 households from... -
‘Dabbling in the market’: Ideas on ‘an anthropology of marketing’
Item type: Journal Article • Journal: Anthropology Southern Africa • Authors: Stephné Herselman --- Department of Anthropology and Archaeology,Contextualised in terms of the phenomenal growth in purchasing power in the so-called ‘emerging market’ in South Africa, this paper considers possibilities for anthropological involvement in market research, and looks at ways in which trust influences buying behaviour in the... -
Community perceptions of tourism in the Tshivhase area of the Limpopo Province, South Africa
Item type: Journal Article • Journal: Anthropology Southern Africa • Authors: C.C. Boonzaaier --- Department of Anthropology and Archaeology, J.H.F. Grobler --- Department of Anthropology and Archaeology,In the past, Third World places and peoples have been promoted largely by First World tourism agents who relied heavily on stereotyped images from a colonial past, consequently depriving local communities of opportunities and the right to define their own... -
Farmers’ choice of cattle marketing channels under transaction cost in rural South Africa: a multinomial logit model
Item type: Journal Article • Journal: African Journal of Range & Forage Science • Authors: Jorine T Ndoro --- Agricultural Extension and Rural Resource Management Programme, South Africa Maxwell Mudhara --- African Centre for Food Security, South Africa Michael Chimonyo --- Department of Animal and Poultry Science, South AfricaThis study applied a transaction cost approach to the analysis of cattle marketing behaviour among smallholder farmers in communal land areas of KwaZulu-Natal, South Africa. The objective was to test the effects of information, negotiation, and monitoring costs on the... -
Food and beverage marketing to children in South Africa: mapping the terrain
Item type: Journal Article • Journal: South African Journal of Clinical Nutrition • Authors: Sb Cassim --- School of Management, South AfricaThe prevalence of overweight and obesity, particularly in children, raises serious attention to its causes and possible interventions. Food marketing to children has in recent years come under scrutiny as one of the putative factors responsible for the rising rates... -
South African private practising clinical dietitians’ perceptions of the relevance of service-specific healthcare marketing principles and communication elements
Item type: Journal Article • Journal: South African Journal of Clinical Nutrition • Authors: Lm Hanekom --- Department Human Nutrition, Gj Gericke --- Department Human Nutrition, Pj. Becker --- Biostatistics Unit,Background: South African dietitians are confronted with the challenge of effectively marketing themselves as a sound source of information on nutrition to both the public and other health professionals. The marketing initiative should focus on the promotion of both the... -
Striving for excellence: investigating the practical aspects of dietetic practice
Item type: Journal Article • Journal: South African Journal of Clinical Nutrition • Authors: B. Harmse --- Dietitian (Private Practice), I. Retief --- Dietitian (Private Practice),Dietetics is a constantly evolving scientific field, and challenges for the dietitian are not restricted to private practice, but rather span across all sectors of the profession, and are an opportunity for personal and professional growth. The need for evidence-based... -
Forage seed production and trade as a pathway out of poverty in the smallholder sector: lessons from the Zimbabwe Crop Livestock Integration for Food Security (ZimCLIFS) project
Item type: Journal Article • Journal: African Journal of Range & Forage Science • Authors: Irenie Chakoma --- International Livestock Research Institute, Zimbabwe Lovemore C Gwiriri --- International Livestock Research Institute, Zimbabwe Godfrey Manyawu --- International Livestock Research Institute, Zimbabwe Sikhalazo Dube --- International Livestock Research Institute, Zimbabwe Mercy Shumba --- Community Technology Development Organisation, Zimbabwe Aleck Gora --- Cluster Agricultural Development Services, ZimbabweThe major challenge to adoption of improved forage technologies in the smallholder farming sector is poor accessibility to seed of improved cultivars. Since 2012, the Zimbabwe Crop Livestock Integration for Improved Food Security (ZimCLIFS) project set out to address such... -
Storage quality and marketability potential of bagged silage for smallholder dairy farmers in Zimbabwe
Item type: Journal Article • Journal: African Journal of Range & Forage Science • Authors: Prisca H Mugabe --- Department of Animal Science, Zimbabwe Rigison Nyashanu --- Department of Animal Science, Zimbabwe Sharai Ncube --- Department of Animal Science, Zimbabwe Venancio E Imbayarwo-Chikosi --- Department of Animal Science, Zimbabwe Shephard Siziba --- Department of Agricultural Economics and Extension, Zimbabwe Barbara V Maasdorp --- Department of Crop Science, ZimbabweBagged sole maize and maize–cowpea silages in three bag sizes were assessed at 42 and 282 d post-ensiling for sensory and chemical quality. A survey of dairy farmers on silage use and preferences was conducted in the Chikwaka communal area... -
Determinants and opportunities for commercial marketing of beef cattle raised on communally owned natural pastures in South Africa
Item type: Journal Article • Journal: African Journal of Range & Forage Science • Authors: Tawanda Marandure --- Department of Animal Science, South Africa Cletos Mapiye --- Department of Animal Science, South Africa Godswill Makombe --- University of Limpopo, Turfloop Graduate School of Leadership, South Africa Baldwin Nengovhela --- Agricultural Research Council – Animal Production Institute, South Africa Phillip Strydom --- Agricultural Research Council – Animal Production Institute, South Africa Voster Muchenje --- Department of Livestock and Pasture Science, South Africa Kennedy Dzama --- Department of Animal Science, South AfricaThe objective of this study was to examine the factors influencing smallholder producers’ potential to sell cattle and identify marketing opportunities for sustainable beef production in South Africa. A total of 95 structured questionnaires was administered to the Ncorha and... -
Do social media display correct conventional hotel ratings?
Item type: Journal Article • Journal: Research in Hospitality Management • Authors: Wouter Hensens --- Stenden University (South African campus), South Africa Miemie Struwig --- School of Management Sciences, Nelson Mandela Metropolitan University, South Africa Oren Dayan --- Department of Business Management, South AfricaThis study investigates conventional ratings as they are presented on TripAdvisor. Conventional ratings are ratings, commonly using stars as a symbol, allocated by government or private bodies that work with hotel inspectors. The data from guest ratings on TripAdvisor was... -
Indigenous identity – Global grasp: The Road Not Taken Tours
Item type: Journal Article • Journal: Research in Hospitality Management • Authors: Patrice Pendell --- Department of Foreign Studies, Japan Imanuella R. Andilolo --- Department of Management, IndonesiaThe Association of Southeast Asian Nations (ASEAN) countries benefit from the growing tourism market but there are also detrimental effects, including a large influx of tourists, the oversupply or duplication of tourism businesses, and the deterioration of local cultures. The... -
Achieving preferred customer status in the Dutch plastics recycling industry
Item type: Journal Article • Journal: Research in Hospitality Management • Authors: Klaes Eringa --- Stenden Hotel Management School, The Netherlands Rink Groenveld --- School of Commerce, The NetherlandsThe aim of this research is to gain insight into the aspects and processes in the Dutch plastic recycling industry which might lead to a preferred customer status and acquiring benefits once the status has been reached. The whole process... -
Upgrading opportunities in agricultural value chains: Lessons from the analysis of the consumption of processed pineapple products in southern Benin
Item type: Journal Article • Journal: African Journal of Science, Technology, Innovation and Development • Authors: Augustin K. N. Aoudji --- Département d’Economie, de Socio-Anthropologie et de Communication pour le développement rural, Faculté des Sciences Agronomiques, Bénin Carolle Avocevou-Ayisso --- Département d’Economie, de Sociologie Rurales, Ecole Nationale Supérieure des Sciences et Techniques Agronomiques de Kétou, Kétou, Bénin Anselme Adégbidi --- Département d’Economie, de Socio-Anthropologie et de Communication pour le développement rural, Faculté des Sciences Agronomiques, Bénin Cassien Gbénou --- UFR des Sciences Agronomiques, Bénin Philippe Lebailly --- Unité d’Economie et Développement rural, BelgiqueThis study analyzed the consumption of processed pineapple products in southern Benin. The low processing of agricultural products does not enable sub-Saharan Africa to exploit the potential of agriculture for development. The objective of this paper was to identify upgrading... -
Longevity of SMMEs in Soweto: Does marketing play a role?
Item type: Journal Article • Journal: African Journal of Science, Technology, Innovation and Development • Authors: J. W. Strydom --- Department of Business Management, South AfricaSmall businesses in South Africa are in a fight for survival. Fewer than 50% of all SMMEs survive for more than five years, this while government sees itself as the saviour and growth engine for creating jobs in the country... -
Competitive factors of electronic dance music festivals with Social Networking Service (SNS) citizenship behaviour of international tourists
Item type: Journal Article • Journal: Journal of Psychology in Africa • Authors: Joon-ho Kim --- Department of Business Administration, South Korea Ki-tai Lee --- Department of Tourism Events and International Conferences, South Korea Bong-ihn Seok --- Commercialization Planning Team, South Korea Hyun-ju Choi --- Department of Cultural & Arts Management, South Korea Seung-hye Jung --- School of Dance, South KoreaThis study examined the comparative advantages of prestige service labelling (VIP), online marketing, and image differentiation when applied as marketing strategies to build tourist loyalty as a component of citizenship behaviour. The participants were 220 African tourists attending the World... -
Determinants of market participation and marketing channels in smallholder groundnut farming: A case of Mudzi district, Zimbabwe
Item type: Journal Article • Journal: African Journal of Science, Technology, Innovation and Development • Authors: Nelson Mango --- International Centre for Tropical Agriculture, Zimbabwe Clifton Makate --- International Centre for Tropical Agriculture, Zimbabwe Nicola Francesconi --- Technical Center for Agricultural and Rural Cooperation (CTA), The Netherlands Matthias Jager --- International Centre for Tropical Agriculture (CIAT), Colombia Mark Lundy --- International Centre for Tropical Agriculture (CIAT), ColombiaThis paper investigates the factors that are associated with market participation and choice of marketing channels by smallholder groundnut farmers in a semi-arid district of Zimbabwe. It contributes to the existing body of knowledge on groundnuts, especially the marketing aspect... -
My generation: A review of marketing strategies on different age groups
Item type: Journal Article • Journal: Research in Hospitality Management • Authors: Emilie Slootweg --- Stenden Hotel School, The Netherlands Bill Rowson --- Stenden Hotel School, The NetherlandsAs the famous pop group, the Who, sang “My generation”, referring to the wants and needs of their fans and popular culture in the mid-1960s, change was in the air. In the early 21st century an ever more complex world... -
Determinants and causes of postharvest milk losses among milk producers in Nyandarua North subcounty, Kenya
Item type: Journal Article • Journal: East African Agricultural and Forestry Journal • Authors: MM Ndungu --- Kenya Agricultural and Livestock Research Organization (KALRO) Dairy Research Centre, Kenya JK Lagat --- Egerton University, Kenya JK Langat --- Egerton University, KenyaNyandarua County has enormous milk production potential and has a large amount of milk, because of large a population of dairy cows coupled with the huge milk market demand from within and without. Despite this potential, milk postharvest losses have... -
Analysis of marketing efficiency of processed sardine products of Lake Victoria: Case of Tanzania
Item type: Journal Article • Journal: African Journal of Science, Technology, Innovation and Development • Authors: Josephine Joseph Mkunda --- School of Business Studies and Humanities (BUSH), Department of Innovation, Technology Management & Entrepreneurship, Tanzania Jesper Lassen --- Department of Food Resource Economics, Denmark Bukaza Chachage --- Department of Leadership and Governance, Tanzania Lughano J.M. Kusiluka --- Mzumbe University, Tanzania Liliane Pasape --- School of Business Studies and Humanities (BUSH), Department of Innovation, Technology Management & Entrepreneurship, TanzaniaThe paper tested the marketing efficiency of Lake Victoria processed sardines using structure-performance and efficient-structure hypotheses and the influence of socioeconomic characteristics on marketing efficiency. Primary data was collected using structured questionnaires from randomly selected 249 respondents. The conceptual framework... -
Digitalization strategies for SMEs: A cost vs. skill approach for website development
Item type: Journal Article • Journal: African Journal of Science, Technology, Innovation and Development • Authors: Candice Louw --- Department of Business Management, College of Business and Economics, South Africa Cecile Nieuwenhuizen --- Department of Business Management, College of Business and Economics, South AfricaIn the age of the digital revolution, websites are a critical component in establishing an online organizational presence. The main aim of this paper is to deliver a model that may provide guidelines, specifically for Small and Medium Enterprises (SMEs),... -
Luxury consumption in tourism: the case of Dubai – Part 2
Item type: Journal Article • Journal: Research in Hospitality Management • Authors: Andy Heyes --- , The Netherlands Sanjay Nadkarni --- , UAE2016 was a year of critical discussion and reflection for Nadkarni and Heyes as they considered the luxury image of Dubai in this journal. Discussions outlined the theoretical nature of luxury while also addressing the current hotel industry statistics coming... -
Lobbyscape: A framework about the effect of hotel lobbies’ atmospheric elements on customer satisfaction
Item type: Journal Article • Journal: Research in Hospitality Management • Authors: Minoas Pytharoulakis --- , Greece Georgia Zouni --- , GreeceThis article aims to present a new conceptual model about the “lobbyscape” (i.e. the “servicescape” of hotel lobbies or foyers). A review of the existing literature, along with the authors’ expertise, provided four dimensions and 25 atmospheric elements for the... -
Effect of livestock farmers’ access to formal markets on marketing inefficiency in Mpumalanga province, South Africa
Item type: Journal Article • Journal: African Journal of Science, Technology, Innovation and Development • Authors: Malika Sehar --- , South Africa Abayomi Samuel Oyekale --- , South AfricaLivestock production is the primary source of livelihood for most farmers in Mpumalanga province. Small-scale farmers in the province are facing many challenges in the course of marketing livestock. These challenges have also hindered their efforts at improving their livelihood... -
Value chain and marketing margins analysis of watermelon: An insight from Northern Uganda
Item type: Journal Article • Journal: African Journal of Science, Technology, Innovation and Development • Authors: Jemima Alla Houessou --- , Uganda Basil Mugonola --- , Uganda Walter Odongo --- , UgandaWatermelon is one of the emerging market oriented agricultural products with potential of improving rural livelihoods and alleviating poverty. Consequently, watermelon is attracting attention and gaining a bigger market share as a cash crop. This paper analyzed the value chain... -
Creating sustainable competitive advantage in the hospitality industry through commercial friendships: connecting the host and guest on a social and emotional level
Item type: Journal Article • Journal: Research in Hospitality Management • Authors: Sake Jan Velthuis --- , The NetherlandsA large part of quality and competitive advantage in hospitality comes from friendly service. A lot of research in the hospitality industry is done from the viewpoint of management and aimed at how businesses should be designed to be friendly,... -
Generation Z consumer behaviour and hotel branding: exploring the role of values, corporate identity and trust
Item type: Journal Article • Journal: Research in Hospitality Management • Authors: Eleni Tata --- Stenden University of Applied Sciences, The Netherlands Megan Sharrock --- Stenden University of Applied Sciences, The Netherlands Rodney Westerlaken --- Stenden University of Applied Sciences, The NetherlandsThis article explores the evolving role of hotels as spaces for social interaction and meaningful engagement, extending beyond their traditional function of accommodation. Specifically focusing on Generation Z, it investigates how the values, beliefs and responsible corporate identity of hotel... -
C’ing is believing: What types of characteristics are found on bottles of wine? Do more characteristics mean more online presence?
Item type: Journal Article • Journal: Research in Hospitality Management • Authors: Gregory Charles Zetzsche --- IAE, Université de Bordeaux, France John Dunning --- Sheffield Business School, Sheffield Hallam University, United KingdomWine bottles feature various textual and visual elements. Aside from necessary legal information, wine-branding decision-makers choose what goes on the bottle. They may also choose a bottle shape that is out of the ordinary to draw more attention. Rather than... -
Building sustainable agri-food market systems: Interconnectedness of social, economic and environmental factors in biofortified cassava food systems
Item type: Journal Article • Journal: African Journal of Science, Technology, Innovation and Development • Authors: Ogbonnaya Ukeh Oteh --- Michael Okpara University of Agriculture Umudike, Nigeria Jude Mbanasor --- Michael Okpara University of Agriculture Umudike, Nigeria Nnanna Mba Agwu --- Michael Okpara University of Agriculture Umudike, Nigeria Ambrose Ogbonna Oloveze --- Michael Okpara University of Agriculture Umudike, NigeriaSustainability and the future of food systems have become major food policy discourses in recent years. While prior research has focused on analyzing social, economic, and environmental aspects of sustainability separately, the present study takes a broader approach to understand... -
Investigating stimulating factors for customer booking intentions on brand websites
Item type: Journal Article • Journal: Research in Hospitality Management • Authors: Marit de Vries --- NHL Stenden University of Applied Sciences, The Netherlands Niels Klein Poelhuis --- NHL Stenden University of Applied Sciences, The NetherlandsCustomers have ample opportunities regarding channels to use to book a hotel room: offline and online. In the online world, the options are using the hotel’s website, referred to as the brand website, or third party internet sites like online... -
Personalised pricing under the current European legal framework: a call for ethics, sustainability and responsibility in the age of artificial intelligence
Item type: Journal Article • Journal: Research in Hospitality Management • Authors: Jean-Pierre van der Rest --- Leiden University, The Netherlands Kimia Heidary --- Leiden University, The NetherlandsAs pricing in hospitality and tourism evolves due to the opportunities presented by artificial intelligence (AI), so do the concerns that come with technological advancements. There is a fine line between what is possible, what is profitable, and what is... -
The digital transformation of tourism: a study of tourist behaviour and preferences in the age of technology in Bangladesh
Item type: Journal Article • Journal: Research in Hospitality Management • Authors: Md Istiaq Mohhamad Shuvo --- Noakhali Science and Technology University, Bangladesh Md Jamsedul Islam --- Noakhali Science and Technology University, BangladeshThe rapid development of technology has profoundly altered tourist behaviour and trends, yet there is a notable gap in understanding how these changes affect tourists in Bangladesh. Existing research focuses on developed markets, overlooking Bangladesh’s unique sociocultural and economic factors...