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  1. Social marketing as a means of raising community awareness of an HIV voluntary counselling and testing site in Soweto, South Africa

    Social marketing as a means of raising community awareness of an HIV voluntary counselling and testing site in Soweto, South Africa

    Item type: Journal Article • Journal: African Journal of AIDS Research • Authors: Raymond Hewer Enea Motaung Alicia Mathope Debra Meyer
    In order for HIV voluntary counselling and testing (VCT) to be successful, the approval of and attendance at the VCT centre by the community it serves is necessary. To this end, the Township AIDS Project (TAP), which has VCT sites...
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  2. Quality of pharmaceutical print advertising in South Africa—assessment of reproductive health advertisements 2001–2005

    Quality of pharmaceutical print advertising in South Africa—assessment of reproductive health advertisements 2001–2005

    Item type: Journal Article • Journal: South African Family Practice • Authors: A Shaw [AN0001] AL Gray --- Department of Therapeutics and Medicines Management,
    Background: Pharmaceutical advertising, in a variety of forms, has been shown to influence prescribing behaviour. Regulatory systems have therefore been concerned with the quality of advertising and compliance with either imposed or self-regulatory codes of practice. Although the South African...
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  3. Content analysis of food advertising strategies and ethical implications on South African television

    Content analysis of food advertising strategies and ethical implications on South African television

    Item type: Journal Article • Journal: Journal of Psychology in Africa • Authors: Supa Pengpid --- Mahidol University, Thailand Karl Peltzer --- University of Limpopo, South Africa
    The study aimed to investigate strategies and ethical implications of food advertising in South African television. The sample included 343 food advertisements recorded over two weeks and 224 hours from two major South African TV channels. Results indicate 45 products...
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  4. The advertising of nutritional supplements in South African women’s magazines: a descriptive survey

    The advertising of nutritional supplements in South African women’s magazines: a descriptive survey

    Item type: Journal Article • Journal: South African Journal of Clinical Nutrition • Authors: A Schoonees --- Centre for Evidence-based Health Care, Faculty of Medicine and Health Sciences, T Young --- Centre for Evidence-based Health Care, Faculty of Medicine and Health Sciences, J Volmink --- Centre for Evidence-based Health Care, Faculty of Medicine and Health Sciences,
    Objective: Nutritional supplements are inadequately regulated in South Africa. These types of products are increasingly advertised and the advertisements frequently contain health claims. Because advertisements play a considerable role in informing potential consumers, it is crucial that information about supplements...
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