Research Article

The determinants of the adoption of mobile money by small enterprises (SEs) in Douala, Cameroon

Published in: African Journal of Science, Technology, Innovation and Development
Volume 15 , issue 3 , 2023 , pages: 287–299

DOI: 10.1080/20421338.2022.2076579

Author(s): Grégory Mvogo University of Douala, Cameroon , Martin Ndzana University of Douala, Cameroon , Honoré Bidiasse University of Douala, Cameroon

Keywords: Mobile money , adoption , small enterprises , logit binomial , Cameroon , E42 , M21 , O32 , O33

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Abstract

The purpose of this article is to analyze the factors that determine the decision to adopt mobile money by small Cameroonian enterprises, focusing on the profile of the manager and the sector of activity. From a random sample of 276 small businesses in Douala city, the estimation of a binomial logit model yielded the following results: economic benefits, ease of use and operational risk management are the factors that led to the adoption of mobile money by small enterprises (SEs). The importance of those varies according to the profile of the manager and the sector of activity. These results imply that SEs need to increase the adoption of mobile money in order to improve their performance.

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