Music fan personality stereotyping in a sample of South African young adults

Abstract

This study aimed to elicit stereotypes about personality characteristics of young adults residing in South Africa, based solely on music genres. Participants were 941 undergraduate students at a South African university. They responded to a number of surveys about music genre preferences and personality traits. Data were analysed for trends and patterns in personality attributions based on music genre preferences. The results indicated that participants hold distinct stereotypes about the personality traits, so that those with who preferred Classical, Blues and Jazz music were seen to display higher openness to experience than comparison groups with other music genre preferences. Those with Rap, Reggae and Folk music genre preferences were stereotyped as artistic and unconventional. Young South African adults appear to use musical preference to define personality.