Viewpoint

Real-world lessons from the hospitality expert

Published in: Research in Hospitality Management
Volume 6 , issue 2 , 2016 , pages: 171–176

DOI: 10.1080/22243534.2016.1253283

Author(s): Robert Bosma Mind Your Guest, and Mind Your Brand, The Netherlands

Keywords: attention , brand strategy , hospitableness , professional , quality , service

Abstract

This article by Robert Bosma gives an insight in the world of hospitality in the real world and his vision about what hospitality is, how it works successfully and why people find it so important to be treated in a hospitable way. What do companies and their employees need to be hospitable? Read also about the essence of the powerful combination of hospitality, service and quality combined in the Model of Attention and his stories of several practical situations.

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