Grounded theory application in doctorate research

Abstract

In this paper a case of doctorate research methodology is presented, which can serve as contemplation for fellow researchers who are preparing their study. An interaction of reflective narrating and grounded theory methodology is applied. This approach incorporates personal and professional reflectivity to prelude a rigorous field study. In the field study, in-depth interviews were held with ten successful small upper segment culinary restaurant owners, asking about their experiences and a research journalist/expert. A constructivist grounded theory approach as proposed by Charmaz (2006) was employed. Although the chosen approach is neither the most efficient nor easy for applying in doctorate research, it does provide an interesting alternative for more regularly applied designs. The findings of this study provide valuable insights into the nature of entrepreneurship in the culinary restaurant sector and generate a definition of a social construct which attempts to capture the complex process leading to success. This research example can serve as helpful for doctorate researchers who would aspire to explore and explain phases of their own personal and professional life with the aim to develop knowledge that can support practitioners.