Original Articles

The impact of strategic planning on corporate performance in a turbulent environment

Published in: Investment Analysts Journal
Volume 14 , issue 25 , 1985 , pages: 42–48

DOI: 10.1080/10293523.1985.11082235

Author(s): C Grim , G S Andrews

Abstract

This paper summarises the findings of recent research carried out into the effectiveness of strategic planning in the South African building materials industry. There appear to be four reasons why companies in the industry should urgently reassess their attitude towards the practice of strategic planning:

The present openness amongst authorities in accepting new and innovative building materials.

The change in Government policy towards housing urban blacks.

The increased concentration and sophistication of customer groupings.

The demise of price control over building materials.

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