Introducing Grounded Theory into translation studies

Abstract

This article introduces tenets of Grounded Theory into a reception-oriented model for translation studies, in which the basis of comparison (tertium comparationis) between source and target texts is constructed from target audience expectancy norms. The model is primarily designed for projects where conformity to target audience norms plays a large role in the translation's acceptance. It is not restricted to Translation Studies, but can also be used in Interpreting Studies, as is demonstrated in an evaluation of signed interpretations on South African television news broadcasts.