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‘Dabbling in the market’: Ideas on ‘an anthropology of marketing’
Item type: Journal Article • Journal: Anthropology Southern Africa • Authors: Stephné Herselman --- Department of Anthropology and Archaeology,Contextualised in terms of the phenomenal growth in purchasing power in the so-called ‘emerging market’ in South Africa, this paper considers possibilities for anthropological involvement in market research, and looks at ways in which trust influences buying behaviour in the...