Search
Search results for
We found
1 results for you
-
Developing lifelong customers in the mobile phone market: A South African case study
Item type: Journal Article • Journal: African Journal of Science, Technology, Innovation and Development • Authors: Keagile Mati --- Business School, South Africa Richard Shambare --- Department of Business Management, South AfricaThis paper argues that, to survive in increasingly competitive mobile phone markets, mobile phone service providers should develop marketing strategies that not only address immediate marketing needs of short-term profitability, but also emphasise developing lifelong customers. Although this approach might...