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  1. Analysis of marketing efficiency of processed sardine products of Lake Victoria: Case of Tanzania

    Analysis of marketing efficiency of processed sardine products of Lake Victoria: Case of Tanzania

    Item type: Journal Article • Journal: African Journal of Science, Technology, Innovation and Development • Authors: Josephine Joseph Mkunda --- School of Business Studies and Humanities (BUSH), Department of Innovation, Technology Management & Entrepreneurship, Tanzania Jesper Lassen --- Department of Food Resource Economics, Denmark Bukaza Chachage --- Department of Leadership and Governance, Tanzania Lughano J.M. Kusiluka --- Mzumbe University, Tanzania Liliane Pasape --- School of Business Studies and Humanities (BUSH), Department of Innovation, Technology Management & Entrepreneurship, Tanzania
    The paper tested the marketing efficiency of Lake Victoria processed sardines using structure-performance and efficient-structure hypotheses and the influence of socioeconomic characteristics on marketing efficiency. Primary data was collected using structured questionnaires from randomly selected 249 respondents. The conceptual framework...
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