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Design and development of Machinga mobile trading application: A participatory and design science research
Item type: Journal Article • Journal: African Journal of Science, Technology, Innovation and Development • Authors: Joel Rumanyika --- College of Business Education (CBE), Tanzania Mikko Apiola --- University of Turku, Finland Nasibu Rajabu Mramba --- College of Business Education (CBE), Tanzania Solomon Sunday Oyelere --- Luleå University of Technology, Sweden Matti Tedre --- University of Eastern Finland, FinlandIn Tanzania, street traders face the challenge of limited markets caused by employing weak marketing and promotion strategies. This study developed a mobile application to solve the problem addressed using participatory design. Qualitative data were collected using focus group discussions...