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The effects of education and income on consumers’ motivation to read online hotel reviews
Item type: Journal Article • Journal: • Authors: Anna Engelbertink --- Stenden Hotel Management School, Leeuwarden, The Netherlands Schevaa Van Hullebusch --- Stenden Hotel Management School, Leeuwarden, The NetherlandsAn increasing number of consumers are using the Internet for online advice and recommendations. Consumers read these electronic word-of-mouth (eWOM) comments for various reasons. The current study is an extension to that of Kim, Mattila, and Baloglu (2011)1, with the... -
The effects of education and income on consumers' motivation to read online hotel reviews
Item type: Journal Article • Journal: Research in Hospitality Management • Authors: Anna Engelbertink --- Stenden Hotel Management School, The Netherlands Schevaa van Hullebusch --- Stenden Hotel Management School, The NetherlandsAn increasing number of consumers are using the Internet for online advice and recommendations. Consumers read these electronic word-of-mouth (eWOM) comments for various reasons. The current study is an extension to that of Kim, Mattila, and Baloglu (2011)1, with the...