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  1. ‘Just be Easy, Feel the Music’ – Branding in the Musical and Social Life of Kampala’s Hip-hop Scene

    ‘Just be Easy, Feel the Music’ – Branding in the Musical and Social Life of Kampala’s Hip-hop Scene

    Item type: Journal Article • Journal: Eastern African Literary and Cultural Studies • Authors: Simran Singh --- , UK
    Situating branding as socio-cultural performative practice, this article provides critical insight into the hip-hop scene in Kampala, Uganda, with spatial contexts evoked through ethnographic accounts. Focusing on a recording studio in the city, branding mobilises, first, musical life through performative...
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