Search

Search results for

We found 1 results for you
  1. Sensory marketing and gastronomy: the case of Ecuadorian haute cuisine restaurants

    Sensory marketing and gastronomy: the case of Ecuadorian haute cuisine restaurants

    Item type: Journal Article • Journal: Research in Hospitality Management • Authors: Klaes Eringa --- NHL Stenden University of Applied Sciences, The Netherlands Viviana Carolina Proaño Paredes --- NHL Stenden University of Applied Sciences, The Netherlands
    A visit to a haute cuisine restaurant is a feast for all the senses. This study investigates sensory aspects of Ecuadorian haute cuisine which has recently grown in popularity. A key reason for this popularity is the diversity and availability...
    View item »