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A visual analysis of a cultural tourism destination
Item type: Journal Article • Journal: • Authors: Klaes Eringa and Shenghan Zhou --- Stenden Hotel Management School, Stenden University of Applied Sciences, Leeuwarden, The NetherlandsThis research investigates how a relatively unknown town that is elected as cultural capital of Europe can use visual materials to attract visitors from totally different areas in the world, particularly China. The study uses visual cues for two purposes:... -
The place branding of Qatar
Item type: Journal Article • Journal: • Authors: Maaike de Jong --- European Tourism Futures Institute, Stenden University, the NetherlandsDestination branding has become popular. Countries brand themselves to draw visitors and competent expatriates and to create economic diversification. The brand emphasises the uniqueness of the place; it frames the culture and sells its way of life. In the perspective... -
The place branding of Qatar
Item type: Journal Article • Journal: Research in Hospitality Management • Authors: Maaike de Jong --- European Tourism Futures Institute, Stenden University, the NetherlandsDestination branding has become popular. Countries brand themselves to draw visitors and competent expatriates and to create economic diversification. The brand emphasises the uniqueness of the place; it frames the culture and sells its way of life. In the perspective... -
A visual analysis of a cultural tourism destination
Item type: Journal Article • Journal: Research in Hospitality Management • Authors: Klaes Eringa --- Stenden Hotel Management School, Stenden University of Applied Sciences, The Netherlands Shenghan Zhou --- Stenden Hotel Management School, Stenden University of Applied Sciences, The NetherlandsThis research investigates how a relatively unknown town that is elected as cultural capital of Europe can use visual materials to attract visitors from totally different areas in the world, particularly China. The study uses visual cues for two purposes:... -
Luxury consumption in tourism: The case of Dubai
Item type: Journal Article • Journal: Research in Hospitality Management • Authors: Sanjay Nadkarni --- Emirates Academy of Hospitality Management, United Arab Emirates Andy Heyes --- Stenden Hotel Management School, The NetherlandsOver the past 30 years, Dubai has quickly developed into what can no doubt be described as one of the pinnacle tourist and business destinations of the world. Fuelled by the vision and generosity of H.H. Sheikh Mohammad bin Rashid... -
Luxury consumption in tourism: the case of Dubai – Part 2
Item type: Journal Article • Journal: Research in Hospitality Management • Authors: Andy Heyes --- , The Netherlands Sanjay Nadkarni --- , UAE2016 was a year of critical discussion and reflection for Nadkarni and Heyes as they considered the luxury image of Dubai in this journal. Discussions outlined the theoretical nature of luxury while also addressing the current hotel industry statistics coming... -
Motivating Generation Z — the volunteers of the future
Item type: Journal Article • Journal: Research in Hospitality Management • Authors: Henrik Pahus --- , Denmark Tina Knuth --- , DenmarkIn this article, we present the results of an ongoing research project from 2020 to 2023 on volunteerism and Generation Z. The purpose of the overall project is to examine which elements are motivating or demotivating to volunteers from Generation... -
Data utilisation among employees in SMEs in Destination Limfjorden, Denmark
Item type: Journal Article • Journal: Research in Hospitality Management • Authors: Henrik S. Pahus --- Dania Academy, Denmark Lars Falk --- International Sales and Marketing, University College of Northern Denmark, DenmarkThis article explores the efforts of Destination Limfjorden in Denmark to enhance employees’ competencies and skills in small and medium-sized tourism enterprises (SMEs) through the strategic use of data. The study employs a mixed-method approach, integrating digital questionnaires and semi-structured... -
Measuring South Africa destination loyalty levels through recommending and complaining framings
Item type: Journal Article • Journal: Research in Hospitality Management • Authors: Concepción Román --- Institute of Tourism and Sustainable Economic Development, Universidad de Las Palmas de Gran Canaria, Juan Carlos Martín --- Institute of Tourism and Sustainable Economic Development, Universidad de Las Palmas de Gran Canaria, Engelina du Plessis --- North-West University, South AfricaThe study aims to analyse how framing (recommending versus complaining) affects the measurement of destination loyalty. It focuses on international tourists who visited South Africa, and evaluated loyalty through the two framings. The study tests whether loyalty can be measured...