Articles by Author: Hye Eun Kwak

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  1. Korean dance performance influences on prospective tourist cultural products consumption and behaviour intention

    Korean dance performance influences on prospective tourist cultural products consumption and behaviour intention

    Item type: Journal Article • Journal: Journal of Psychology in Africa
    We examined to what extent viewing the Korean dance performance by Beyond The Scene (BTS) at the 2018 Melon Music Awards influenced global viewers’ purchase of Korean cultural products and tourism behaviour intention. We surveyed 230 prospective tourists from the...