The role of green innovation in mediating green supply chain and CSR impacts on hospitality firm performance: Evidence from Ghana

Abstract

This study examines the impact of green supply chain management (GSCM) and corporate social responsibility (CSR) on the performance of hospitality firms in Ghana, using stakeholder theory and considering green innovation (GI) as a mediating factor. A quantitative survey of 380 respondents was analyzed using structural equation modeling (SEM), with confirmatory factor analysis (CFA) and tests for reliability and validity (Cronbach’s Alpha, Composite Reliability, and AVE). Bootstrapping tested mediation effects. Results show that GSCM significantly influences GI, which positively affects firm performance (FP). GI fully mediates the GSCM – performance relationship and partially mediates the CSR – performance link. The study concludes that GSCM and CSR have greater impacts on GI, which is a significant factor positively influencing hotel performance. The novelty of this research lies in its examination of these relationships within the underexplored African context, contributing fresh perspectives to the literature on sustainable practices in the hospitality sector. By offering empirical evidence of how integrating GSCM and CSR can foster GI and enhance FP, this study provides valuable insights for similar developing economies seeking to align environmental and economic goals effectively.