A Review of “Entrepreneurial Intentions: A Cultural Perspective”, (Ian K. Alexander and Benson Honig)

Abstract

This review of Ian Alexander and Benson Honig’s paper “Entrepreneurial intentions: A cultural perspective” highlights the importance of examining ethnicity based culture in entrepreneurship and the practical implications of Alexander and Honig’s findings. In their paper, Alexander and Honig propose that incorporating indigenous ethnic culture into the theory of planned behavior would significantly enhance our understanding of entrepreneurial intentions. Specifically, they argue, indigenous ethnic culture would significantly moderate the effect of attitude, subjective norms, and perceived behavioral control on entrepreneurial intentions. Using a sample of students from the four major ethnic groups of Kenya, the authors find that ethnicity based culture has a significant moderating effect on entrepreneurial intentions and they suggest how their findings would be beneficial to decision-makers and/or policymakers who must develop entrepreneurship programs.