Research Article

Factors that influenced mothers and/or caregivers in the Tshwane Metropolitan Municipality, South Africa, to purchase infant formula for their infants

Published in: South African Journal of Clinical Nutrition
Volume 28 , issue 1 , 2015 , pages: 6–11

DOI: 10.1080/16070658.2015.11734519

Author(s): Mp Tshikovhi Nestlé South Africa, , Gj Gericke Department of Human Nutrition, Faculty of Health Sciences, , Pj Becker Biostatistics Unit,

Keywords: infant formula , breast milk substitute , formula feeds , breast milk , consumer behaviour

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Abstract

Objective: The objective of the study was to identify and categorise factors that influence the choice behind the purchase of an infant formula brand by mothers and/or caregivers, and the reasons for their choice.

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