Articles by Keyword: Nation Branding

Search results for Nation Branding

We found 17 results for you
  1. Place Images and Nation Branding in the African Context: Challenges, Opportunities, and Questions for Policy and Research

    Place Images and Nation Branding in the African Context: Challenges, Opportunities, and Questions for Policy and Research

    Item type: Journal Article • Journal: Africa Journal of Management
    This paper examines nation branding in Africa, based on a comprehensive and integrative review of past research. This considers, among others, current place images on the continent in the context of traditional views, which see it as a poor and...
  2. A Review of “Place Images and Nation Branding in the African Context: Challenges, Opportunities, and Questions for Policy and Research”, (Nicolas Papadopoulos and Leila Hamzaoui-Essoussi)

    A Review of “Place Images and Nation Branding in the African Context: Challenges, Opportunities, and Questions for Policy and Research”, (Nicolas Papadopoulos and Leila Hamzaoui-Essoussi)

    Item type: Journal Article • Journal: Africa Journal of Management
    This review of Nicolas Papadopoulos and Leila Hamzaoui-Essoussi's paper “Place Images and Nation Branding in the African Context: Challenges, Opportunities, and Questions for Policy and Research” touches upon the authors’ objectives and the extent to which they have been carried...
  3. A Multidimensional Approach to International Market Selection and Nation Branding in Sub-saharan Africa

    A Multidimensional Approach to International Market Selection and Nation Branding in Sub-saharan Africa

    Item type: Journal Article • Journal: Africa Journal of Management
    Despite the strong economic growth of many African countries, foreign investors often overlook their potential. Nation branding can raise the awareness of foreign investors to the particular strengths of these countries. To identify the specific image attributes of a nation...
  4. Public-private partnerships as a strategy against HIV/AIDS in South Africa: the influence of historical legacies

    Public-private partnerships as a strategy against HIV/AIDS in South Africa: the influence of historical legacies

    Item type: Journal Article • Journal: African Journal of AIDS Research
    In the face of the extreme challenges posed by the South African HIV/AIDS epidemic, collaboration between public and private partners is often called for in an attempt to mobilise additional resources and generate synergies. This paper shows that the ability...
  5. Public holidays as <em>lieux de mémoire</em>: nation-building and the politics of public memory in South Africa

    Public holidays as <em>lieux de mémoire</em>: nation-building and the politics of public memory in South Africa

    Item type: Journal Article • Journal: Anthropology Southern Africa
    This article engages with public holidays in post-apartheid South Africa as lieux de mémoire, ‘sites of memory’ that preserve particular interpretations of historical events and selected heroes for inscription into the collective memory of the nation. It first traces the...
  6. A visual analysis of a cultural tourism destination

    Item type: Journal Article • Journal:
    This research investigates how a relatively unknown town that is elected as cultural capital of Europe can use visual materials to attract visitors from totally different areas in the world, particularly China. The study uses visual cues for two purposes:...
  7. The place branding of Qatar

    Item type: Journal Article • Journal:
    Destination branding has become popular. Countries brand themselves to draw visitors and competent expatriates and to create economic diversification. The brand emphasises the uniqueness of the place; it frames the culture and sells its way of life. In the perspective...
  8. Employer branding: A new approach for the hospitality industry

    Item type: Journal Article • Journal:
    The Western hospitality industry experiences a shortage of skilled professionals due to a poor image and competition from other sectors. Employer branding, which is used as a human resources strategy to differentiate brands, has the potential to deal with some...
  9. ‘Racism and ethnicity’: Reflections on the debatable permanence of terminology

    ‘Racism and ethnicity’: Reflections on the debatable permanence of terminology

    Item type: Journal Article • Journal: Anthropology Southern Africa
    The concepts of biological and social race currently have debatable value. The first has lost much of its former validity through the increase in our knowledge of the genetic characteristics of humankind. This new knowledge does not support the older...
  10. Bafokeng, Inc.—Power of the nation/corporation amalgam

    Bafokeng, Inc.—Power of the nation/corporation amalgam

    Item type: Journal Article • Journal: Anthropology Southern Africa
    The concept of ‘Ethnicity, Inc.’ so thoroughly conjoins the ethnic nation with the ethnic corporation that it becomes increasingly difficult to think of one without the other. This article aims to deconstruct this relationship by demonstrating how the ambiguity between...